New York — (US Business News) — insider intelligence announced today that Zia Daniel wigder will join the company as senior vice president of content. Wigder recently resigned as chief global content officer at shoptalk to oversee research and content work at insider intelligence. Insider intelligence is a company recently formed by the merger of emarketer and business insider intelligence.

Wigder will manage a growing team of experienced researchers, analysts, forecasters and editors, adding 30 new members in 2020 alone. Based on the company’s well-known research achievements in advertising, marketing, media and retail e-commerce, she will lead the further development of the vertical field of financial services and digital health. In addition, wigder will work closely with emarketer’s chief publicity officer and co-founder Geoff Ramsey to promote the work of his team to customers and the wider market.

Barbara Peng, President of insider intelligence, said: “we are happy that Zia has joined our growing team! Zia has the ideal background and experience to help us continue to make insider intelligence a must read for any company that wants to take advantage of the rapid digital transformation wave that affects all industries. ”

Wigder has more than 20 years of research and management experience. During his tenure at shoptalk, the world’s leading retail and e-commerce conference service provider, wigder was responsible for regulatory research and content work. Wigder helped the company grow from a four person start-up to the world’s fastest-growing retail conference service provider. Under her leadership, she set up the company’s original content department, which provides research on the transformation of the retail industry based on data, case studies and analysis.

Prior to shoptalk, wigder served as vice president and research director of Forrester Research, where she managed a team of analysts covering business technology, payment and globalization.

“I’m very happy to join insider intelligence and work with such an excellent team,” wigder said. Digital transformation has never been so important to enterprises, and emarketer and business insider intelligence are trying their best to help companies achieve this transformation. I’m looking forward to bringing my rich work experience from venture backed start-ups to mature research companies into this exciting new role. ”

Wigder will report to Peng and will work at the company’s global headquarters in New York City.

about insider intelligence

Insider intelligence was merged by emarketer and business insider intelligence (BII) in 2020, aiming to become the world’s leading research service organization focusing on digital transformation. Insider intelligence helps thousands of global industry leaders better understand and plan important trends and developments that are rapidly changing their industries. Every year, insider intelligence produces nearly 300 reports, 7000 charts, 1500 newsletters and 200 forecasts covering an increasing number of topics, including advertising and marketing, consumer statistics, social media, video, mobile, e-commerce and retail, telecommunications and technology, financial services and digital healthcare. Insider intelligence is owned by Axel Springer S.E., based in Berlin.